“FINAL ROUND” - Nelma Soi
'Nelma Soi focuses on creating garments that represent today’s working class youth, therefore the brand does not focus on gender. Using mostly digital print and experimental textiles, hidden messages about the future are created and document our collective experiences.
About the collection
“FINAL ROUND” is a contemporary collection which displays and opens a dialog about today’s working-class youth who share the same struggles but that remains strong in order to achieve their desired aspirational lifestyle. We are the ones working underpaid jobs and running around to achieve our dreams.
Growing up in the 90’s surrounded by developing technology we immersed ourselves in hip hop and Japanese culture which has moulded our generation worldwide.
We are part of a community that lives a dual life: IRL and Online.
The virtual world allows us to live the lifestyle we desire.
We work hard and play hard!'
CLOTHES BY: NELMA SOI
PHOTOS BY: HOLLY RAE JONES